Every choice that makes the product look like the product — tokens, type, components, and the rules they live by.
The four guardrails behind every design decision.
A warm, subtractive palette. Think kraft paper, India ink, and a single jar of orange pigment.
Three families, each doing one job and not interfering with the others.
A 4-pixel base, generous outer margins, tight inner density.
Patterns the product uses repeatedly. If you find yourself reaching for something else, ask first.
Lucide icons at 14–16px, 1.8 stroke weight. Functional, never decorative.
Restrained. Easing matters more than duration.
How the product talks. Concise, dry-witted, never breathless.